Don Ressler is one of the founders of JustFab Inc. He has established other companies such as Intelligent Beauty, FitnessHeaven.com, and Alena Media. Ressler has major interests in the fashion and, hence, he has launched many successful brands. His recent establishment with Adam Goldenberg attracted celebrities such as Avril Lavigne, Elle, and Blair Fowler.
Ressler’s career history
Don Ressler started his career as a consultant who assisted clients looking to sell their products online. Since then, he has facilitated billions of sales and raised millions of dollars for internet companies. Over the years, he built a name for himself in the world on online marketing. Ressler is known as the brand-building genius.
Prior to establishing TechStyle Fashion Group, Ressler had created other companies some of which he sold. In 2001, he sold his first company FitnessHeaven.com to Intermix Media. It was then that he decided to team up with Adam Goldenberg of Intermix Media. This alliance has resulted in the establishment of many start-ups, which are doing well in the market. Don Ressler helped establish Alena media, which later led to the creation of Hydroderm, a skin care brand. Additionally, he founded Brand Ideas, which transformed to Intelligent Beauty.
TechStyle (JustFab Inc.)
JustFab has three main divisions, which include FabKids, Fabletics, and ShoeDazzle. FabKids deals in children fashion while ShoeDazzle deals in selling of designer shoes, sandals, wedges, heels, and boots. Fabletics, on the other hand, deals in athletic wear and was founded by Ressler, Adam and Kate Hudson.
TechStyle Fashion Group is the parent company to JustFab. The firm masterminded the acquisition of ShoeDazzle and FabKids. Other key designers who work closely with this company include Kimora Lee. TechStyle Fashion Group is well funded by esteemed partners and investors such as Matrix Partners, Shinning Capital, and Technology Crossover Ventures. Under Ressler’s strategic leadership, the company has undergone a fast-paced expansion. Recently one of its designers appeared on a TV show known as “Kimora; House of Fab” that featured activities and services offered by JustFab.
This year, the company rebranded its corporate identity. It was renamed from JustFab to TechStyle Fashion Group. According to its co-founders, the company’s new identity embraces the essence of JustFab. The company unleashed its evolution from single e-commerce site to global brand-building platform. TechStyle Fashion Group is looking to diversify its business via vertical integration, data, and personalization.
Read more about Don Ressler on Forbes